{"id":13482,"date":"2020-12-04T19:42:26","date_gmt":"2020-12-04T22:42:26","guid":{"rendered":"https:\/\/www.elvinodelmes.com.ar\/blog\/?p=13482"},"modified":"2020-12-04T19:42:31","modified_gmt":"2020-12-04T22:42:31","slug":"vito-corleone-lo-nuevo-de-mastrantonio-wines","status":"publish","type":"post","link":"https:\/\/www.elvinodelmes.com.ar\/blog\/2020\/12\/vito-corleone-lo-nuevo-de-mastrantonio-wines.html","title":{"rendered":"Vito Corleone, lo nuevo de Mastrantonio Wines"},"content":{"rendered":"\n

La bodega Mastrantonio Wines presenta su nueva l\u00ednea de vinos j\u00f3venes: Vito Corleone<\/strong>, compuesta por un Malbec y un Red Blend.<\/p>\n\n\n\n

Mastrantonio Wines<\/a><\/strong> es el emprendimiento personal de Diego Mastrantonio<\/strong>, el cual naci\u00f3 para honrar a sus antepasados que trabajaron la vi\u00f1a en Italia, tanto en Calabria como en Sicilia.<\/p>\n\n\n\n

\u201cNunca digas lo que piensas a alguien fuera de la familia\u201d<\/em><\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

Historia de la bodega<\/h2>\n\n\n\n

La bodega naci\u00f3 en 2015 y cuenta con cuatro l\u00edneas de vinos: 63 Mastrantonio, DJ Mastrantonio, Familia Mastrantonio y los recientemente lanzados Vito Corleone Malbec<\/a> y Red Blend<\/a><\/strong>. Adem\u00e1s, pr\u00f3ximamente saldr\u00e1 al mercado Il Varone, que ser\u00e1 el nuevo \u00edcono de la bodega y que actualmente se encuentra en estiba.<\/p>\n\n\n\n

\u201cVito Corleone no s\u00f3lo es uno de los personajes centrales de El Padrino, sino que adem\u00e1s era el nombre de un vecino de la familia all\u00e1 en Italia<\/em>\u201d, cuenta Diego Mastrantonio<\/strong>. \u201cSi bien el nombre es muy famoso, por la pel\u00edcula y no por nuestro vecino, tambi\u00e9n refleja mucho el origen italiano de la familia Mastrantonio: mis padres y abuelos vinieron a Argentina en 1963<\/em>\u201d, agrega Diego.<\/p>\n\n\n\n

\"Diego
Diego Mastrantonio<\/figcaption><\/figure>\n\n\n\n

Cada l\u00ednea de vinos tiene su significado, desde la l\u00ednea 63 Mastrantonio en honor al a\u00f1o de llegada al pa\u00eds, hasta los DJ y Familia Mastrantonio que son los que llevan su nombre y apellido.<\/p>\n\n\n\n

En estos cinco a\u00f1os de trabajo, Diego sinti\u00f3 que le estaba faltando un consumidor importante a su porfolio: el p\u00fablico joven<\/strong>. \u201cSurgi\u00f3 la posibilidad de crear vinos m\u00e1s accesibles y con una impronta m\u00e1s descontracturada, apuntada a un p\u00fablico joven que disfruta del vino y situaciones m\u00e1s informales<\/em>\u201d, explica Diego sobre el nacimiento de los Vito Corleone. <\/p>\n\n\n\n

\u201cLa intenci\u00f3n de esta l\u00ednea es la de ofrecer vinos f\u00e1ciles de tomar, pero con presencia en la copa, que no pasen desapercibidos: que \u2018hablen fuerte\u2019, como los tanos, y que se luzcan bien como vinos \u201cda tavola<\/strong>\u201d, de la mesa cotidiana, tanto de la familia como con los amigos<\/em>\u201d, agrega Diego Mastrantonio.<\/p><\/blockquote>\n\n\n\n

L<\/strong>a etiqueta<\/h2>\n\n\n\n

\u201cCrear una l\u00ednea de vinos para el p\u00fablico joven no es f\u00e1cil, y menos con un nombre tan conocido. Por eso pensamos en una imagen fuerte, poderosa y que sea f\u00e1cil de reconocer. Por cuestiones obvias, no se pod\u00eda usar ninguna imagen de los actores de Hollywood, pero s\u00ed una ilustraci\u00f3n que la insin\u00fae as\u00ed que creamos una figura que simula la postura<\/em>\u201d, afirma Diego.<\/p>\n\n\n\n

Al mismo tiempo, desde la bodega sab\u00edan que ese dedo levantado tiene muchos significados: \u201cPor un lado, la mafia tiene c\u00f3digos de se\u00f1as, y ese tipo de gestos se han hecho famosos. Pero por otro lado, esa etiqueta llama la atenci\u00f3n del consumidor, lo se\u00f1ala como dici\u00e9ndole \u2018ah\u00ed est\u00e1s, a vos te estaba esperando\u2019\u201d.<\/em><\/p>\n\n\n\n

\"Etiquetas<\/figure>\n\n\n\n

Si bien es cierto que la etiqueta llama la atenci\u00f3n, Diego Mastrantonio sabe que todo ese juego debe ser respaldado por un producto de calidad<\/strong>. \u201cNo es f\u00e1cil hacer vinos, y menos hacer grandes cantidades de buenos vinos a un precio accesible. La idea con Vito Corleone es sorprender al consumidor tanto por fuera como por dentro. Pero no por el impacto del vino sino porque buscamos evidenciar la relaci\u00f3n calidad-precio. No queremos que lo busquen por la novedad y sea un vino para guardar por su etiqueta, queremos generar una relaci\u00f3n con cada consumidor y que tenga en Vito Corleone un amigo m\u00e1s para sentar a su mesa<\/em>\u201d, remarca Diego Mastrantonio.<\/p>\n\n\n\n

Los Vinos<\/strong><\/h2>\n\n\n\n

Vito Corleone Malbec 2019<\/strong><\/h3>\n\n\n\n

De aspecto intenso y brillante, rojo viol\u00e1ceo. Expresivos y con agradable car\u00e1cter frutal. Tiene todo lo que un Malbec joven tiene que tener, paladar fresco y \u00e1gil, con fluidez y cierto agarre. Hay frutas rojas con leves dejos especiados. Es un tinto f\u00e1cil de beber que marida muy bien con pizzas, empanadas y todo tipo de pastas.<\/p>\n\n\n\n

Se elaboraron 25.000 botellas y se venden a un sugerido de $590 cada una.<\/p>\n\n\n\n

\"Vito<\/figure>\n\n\n\n

Vito Corleone Red Blend 2019<\/strong><\/h3>\n\n\n\n

De aspecto intenso y brillante, viol\u00e1ceo. Expresivos y con agradable car\u00e1cter frutal y herbal. Blend tinto joven, de paladar franco y paso mordiente, con buena fluidez y taninos incipientes. Es un vino con una agradable concentraci\u00f3n de frutas y hierbas, f\u00e1cil de beber, pero con cierto cuerpo que va muy bien con carnes rojas asadas y guisos.<\/p>\n\n\n\n

Se elaboraron 10.000 botellas y se venden a un sugerido de $590 cada una.<\/p>\n\n\n\n

\"Vito<\/figure>\n\n\n\n

Los vinos los distribuye Ley Seca<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastrantonio Wines presenta su nueva l\u00ednea de vinos j\u00f3venes: Vito Corleone, compuesta por un Malbec y un Red Blend.<\/p>\n","protected":false},"author":1,"featured_media":13483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Mastrantonio Wines presenta su nueva l\u00ednea de vinos j\u00f3venes: Vito Corleone, compuesta por un Malbec y un Red Blend.","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1466,1528],"tags":[833,1162,1569,1570],"class_list":["post-13482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bodegas","category-gacetillas-de-prensa","tag-blend","tag-malbec","tag-mastrantonio","tag-vito-corleone"],"yoast_head":"\nVito Corleone, lo nuevo de Mastrantonio Wines - El Vino del Mes<\/title>\n<meta name=\"description\" content=\"Mastrantonio Wines presenta su nueva l\u00ednea de vinos j\u00f3venes: Vito Corleone, compuesta por un Malbec y un Red Blend. 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