{"id":13511,"date":"2020-12-09T12:59:38","date_gmt":"2020-12-09T15:59:38","guid":{"rendered":"https:\/\/www.elvinodelmes.com.ar\/blog\/?p=13511"},"modified":"2020-12-09T12:59:42","modified_gmt":"2020-12-09T15:59:42","slug":"nueva-imagen-para-los-single-vineyard-de-casarena","status":"publish","type":"post","link":"https:\/\/www.elvinodelmes.com.ar\/blog\/2020\/12\/nueva-imagen-para-los-single-vineyard-de-casarena.html","title":{"rendered":"Nueva imagen para los \u201cSingle Vineyard\u201d de Casarena"},"content":{"rendered":"\n

Con la premisa puesta en el respeto por el vi\u00f1edo, Casarena Bodega y Vi\u00f1edos, de Dartley Family Wines, lanza al mercado los nuevos dise\u00f1os de su l\u00ednea Single Vineyard. Arte y expresi\u00f3n del terroir en una sola botella.<\/p>\n\n\n\n

DARTLEY FAMILY WINES<\/strong> es una bodega de familia, con m\u00e1s de diez a\u00f1os de historia en la provincia de Mendoza, eje de la vitivinicultura argentina. Aqu\u00ed, la familia Dartley ofrece al mundo vinos magn\u00edficos, plenos de car\u00e1cter y unicidad.<\/p>\n\n\n\n

El legado de Dartley Family Wines<\/strong> se inici\u00f3 con la marca CASARENA<\/strong>, a partir de vi\u00f1edos hist\u00f3ricos, en zonas privilegiadas de la regi\u00f3n de Luj\u00e1n de Cuyo, en los distritos de Agrelo y Perdriel. Siendo defensores incansables y custodios de un terroir inconmensurable y diverso, que ha demostrado -por generaciones- obtener un gran potencial y una gran calidad.<\/strong><\/p>\n\n\n\n

La l\u00ednea Single Vineyard de Casarena<\/h2>\n\n\n\n

Single Vineyard<\/strong> es la l\u00ednea insignia de Casarena<\/a><\/strong>. Una gama de vinos que acompa\u00f1a a la bodega desde hace nueve a\u00f1os y que enamora con sus siete varietales y hoy presenta el restyling de sus etiquetas.<\/strong><\/p>\n\n\n\n

\"Etiquetas<\/figure>\n\n\n\n

\u201cEn la bodega siempre buscamos que nuestros Single Vineyard mostrar\u00e1n en el dise\u00f1o, el concepto del trabajo que una l\u00ednea de esta gama posee. Nadie antes mostr\u00f3 de manera tan precisa un vi\u00f1edo con la geolocalizaci\u00f3n en su etiqueta, nosotros fuimos un paso m\u00e1s all\u00e1 al mostrarlos topogr\u00e1ficamente.<\/em><\/p>

Ese nivel de detalle representa cada hilera y con ello el gran trabajo<\/em> que la finca y su vino conllevan. En el arte est\u00e1 representado el surco, el<\/em> riego, sus trabajadores, el agr\u00f3nomo y el esfuerzo para dar en una botella un<\/em> vino \u00fanico.<\/em><\/p>

Esta evoluci\u00f3n del dise\u00f1o muestra toda la informaci\u00f3n en el frente<\/em> de la etiqueta, la expresi\u00f3n m\u00e1xima de la finca, la de nuestro terroir -Luj\u00e1n de<\/em> Cuyo- y da \u00e9nfasis a nuestro logo.<\/em><\/p>

La contra etiqueta es de color rojo, representa la identidad de Dartley Family Wines y de Casarena Bodega y Vi\u00f1edos y el alto perfil de esta l\u00ednea de vinos\u201d. <\/em><\/p>Mart\u00edn P\u00e9rez Cambet, Director Comercial de Dartley Family Wines.<\/cite><\/blockquote>\n\n\n\n

\"ngle<\/figure>\n\n\n\n

Dise\u00f1o<\/h2>\n\n\n\n

Se realiz\u00f3 un exhaustivo trabajo para redise\u00f1ar las etiquetas que hoy en d\u00eda la bodega relanza al mercado a trav\u00e9s de su portfolio de Single Vineyard<\/strong>, su l\u00ednea m\u00e1s representativa.<\/p>\n\n\n\n

La frontalidad del logo y de la marca, con un tama\u00f1o m\u00e1s amigable y \u00e1gil, la adaptaci\u00f3n del troquel de la etiqueta unos mil\u00edmetros menos para lograr sumar presencia de vi\u00f1edos y de marca en un solo espacio y que evite el tener que mover la botella para su completa lectura, son algunos de los puntos m\u00e1s destacados de este cambio. La identidad del vi\u00f1edo est\u00e1 plenamente asociada a la individualidad de cada vino. Desde un vuelo de dron y estudios de suelo, se logr\u00f3 plasmar topogr\u00e1ficamente y correctamente los dise\u00f1os de los vi\u00f1edos, hasta en su orientaci\u00f3n de plantaci\u00f3n en cada una de las fincas. Este componente colabora de manera sideral a la individualizaci\u00f3n e identificaci\u00f3n de cada uno de los Single Vineyard<\/strong>.<\/p>\n\n\n\n

Acerca de Dartley Family Wines<\/strong><\/h2>\n\n\n\n

DARTLEY FAMILY WINES <\/strong>es una bodega de familia, con m\u00e1s de diez a\u00f1os de historia en la provincia de Mendoza, eje de la vitivinicultura argentina. Aqu\u00ed, la familia Dartley ofrece al mundo vinos magn\u00edficos, plenos de car\u00e1cter y unicidad.<\/p>\n\n\n\n

El proyecto fundado por Peter y Karen Dartley demuestra d\u00eda a d\u00eda su convicci\u00f3n sobre el cuidado que se le debe dar al entorno y a la sustentabilidad. Sus vi\u00f1edos: Owen, Lauren, Jamilla y Naoki, llevan el nombre de cada uno de sus nietos. Se trabajan con una gran naturalidad y respeto por el medio ambiente.<\/p>\n\n\n\n

El legado de Dartley Family Wines se inici\u00f3 con la marca CASARENA. A partir de vi\u00f1edos hist\u00f3ricos, en zonas privilegiadas de Luj\u00e1n de Cuyo, en los distritos de Agrelo y Perdriel. Siendo defensores incansables y custodios de un terroir inconmensurable y diverso, que ha demostrado -por generaciones- gran potencia y calidad.<\/p>\n\n\n\n

A continuaci\u00f3n, un mundo de libertad, exploraci\u00f3n y aventura vi\u00f3 la luz con MYTHIC.  Esta marca es la posibilidad de innovar en las t\u00e9cnicas de elaboraci\u00f3n, de explorar distintos or\u00edgenes para la uva, de \u201cjugar\u201d con nuevos cortes. Es la sorpresa y el deleite de nuevos empaques y formatos que han sido el punto de encuentro con consumidores modernos y vanguardistas.<\/p>\n\n\n\n

DARTLEY FAMILY WINES tiene un legado en la innovaci\u00f3n y se enorgullece de presentar su universo a sus consumidores en Argentina y el mundo.<\/p>\n\n\n\n

Contacto:<\/strong><\/h2>\n\n\n\n

ventas@casarena.com<\/a>
Brandsen 505, Perdriel, Luj\u00e1n de Cuyo, Mendoza, Argentina<\/p>\n\n\n\n

Redes Sociales:<\/strong><\/h3>\n\n\n\n

Facebook: https:\/\/www.facebook.com\/BodegaCasarena\/<\/a>
Twitter: https:\/\/twitter.com\/bodegacasarena<\/a>
Instagram: https:\/\/www.instagram.com\/bodegacasarena\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Con la premisa puesta en el respeto por el vi\u00f1edo, Casarena Bodega y Vi\u00f1edos lanza al mercado los nuevos dise\u00f1os de su l\u00ednea Single Vineyard. <\/p>\n","protected":false},"author":1,"featured_media":13514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Con la premisa puesta en el respeto por el vi\u00f1edo, @CasarenaBodega y Vi\u00f1edos lanza al mercado los nuevos dise\u00f1os de su l\u00ednea Single Vineyard. 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