{"id":17644,"date":"2026-01-09T17:04:55","date_gmt":"2026-01-09T20:04:55","guid":{"rendered":"https:\/\/www.elvinodelmes.com.ar\/blog\/?p=17644"},"modified":"2026-01-15T17:43:18","modified_gmt":"2026-01-15T20:43:18","slug":"magia-callejera-y-sommeliers-emergentes","status":"publish","type":"post","link":"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html","title":{"rendered":"Magia callejera y sommeliers emergentes"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Cuando el asombro no necesita tel\u00f3n y el vino no necesita mantel: alcanza con estar cerca, prestar atenci\u00f3n y dejar que alguien te gu\u00ede.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magia y Vino a trav\u00e9s del tiempo \u2013 Cap. 32<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salgo a caminar y la ciudad me propone un trato simple: <em>ven\u00ed sin apuro<\/em>. En una esquina hay palmas que se juntan como si hubiera habido un gol, pero no: es un truco. A metros, otra ronda se arma por una copa; alguien huele, prueba, se mira con el de al lado y sonr\u00ede como si hubiese entendido un secreto. Me gusta esa coincidencia: <strong>en la calle, la magia y el vino se vuelven democr\u00e1ticos<\/strong>. No piden permiso. Te encuentran.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El hilo conductor de este cap\u00edtulo es ese: la calle (o, m\u00e1s amplio, el espacio \u201cno solemne\u201d) est\u00e1 generando dos maneras nuevas de ejercer oficios viej\u00edsimos. Magos que trabajan con el pulso real de la gente, y sommeliers que se animan a bajar el vino del pedestal para contarlo con lenguaje humano.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una l\u00ednea de tiempo del asombro a cielo abierto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si tuviera que dibujar la historia de la magia callejera como una caminata, yo la ordenar\u00eda as\u00ed:<\/p>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"alignright size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"266\" data-attachment-id=\"17649\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/hieronymus_bosch_cups-and-balls-2\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Hieronymus_Bosch_Cups-and-Balls-2.jpg?fit=320%2C266&amp;ssl=1\" data-orig-size=\"320,266\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Hieronymus_Bosch_Cups and Balls (2)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Hieronymus_Bosch_Cups-and-Balls-2.jpg?fit=320%2C266&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Hieronymus_Bosch_Cups-and-Balls-2.jpg?resize=320%2C266&#038;ssl=1\" alt=\"Pintura al \u00f3leo - El Prestidigitador\" class=\"wp-image-17649\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Hieronymus_Bosch_Cups-and-Balls-2.jpg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Hieronymus_Bosch_Cups-and-Balls-2.jpg?resize=300%2C249&amp;ssl=1 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><figcaption class=\"wp-element-caption\">El Prestidigitador &#8211; <em><a href=\"https:\/\/es.wikipedia.org\/wiki\/El_Prestidigitador\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En el fondo, la <em>\u201cmagia en la calle\u201d<\/em> es anterior a la magia en teatro. La ciudad \u2014plaza, mercado, cruce de caminos\u2014 fue escenario natural de charlatanes, juglares, prestidigitadores y feriantes. No es casual que, cuando hablamos de rutinas \u201cde ra\u00edz\u201d, aparezcan tramas que sobreviven siglos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de esas tramas es <em>cups and balls<\/em> (vasos y bolitas): un argumento b\u00e1sico, resistente, que atraviesa \u00e9pocas y estilos. No es solo \u201cun truco viejo\u201d: es un formato perfecto para la calle porque se entiende sin explicaci\u00f3n, se ve de lejos, y escala con el p\u00fablico. [<em>fuente: <a href=\"https:\/\/www.artmagicacademia.com\/la-magia-de-los-cubiletes-y-bolas-historia-tipos-y-recomendaciones\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Art Magic Academia<\/a><\/em>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s, con el tiempo, la calle se bifurca. Por un lado, sigue la tradici\u00f3n del artista que arma una ronda  y <strong>\u201c<a href=\"https:\/\/dle.rae.es\/gorra\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">pasa la gorra<\/a>\u201d<\/strong> (<em>busking<\/em>). Por otro, aparece lo que muchos llaman <strong><a href=\"https:\/\/en.wikipedia.org\/wiki\/Street_magic#Guerrilla_magic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">magia \u201cguerrilla\u201d<\/a><\/strong>: intervenciones r\u00e1pidas, cercanas, pensadas para el impacto inmediato, muchas veces mediadas por c\u00e1mara. (La etiqueta \u201cstreet magic\u201d moderna suele separar esas dos ramas.) <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y ah\u00ed llega un punto bisagra que todos conocemos: 1997 y el especial <em><a href=\"https:\/\/pastomagic.com\/2013\/06\/david-blaine-street-magic-el-especial-de-tv-que-marco-una-epoca\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Street Magic<\/a><\/em> de <strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/David_Blaine\">David Bla<\/a><a href=\"https:\/\/es.wikipedia.org\/wiki\/David_Blaine\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">i<\/a><a href=\"https:\/\/es.wikipedia.org\/wiki\/David_Blaine\">ne<\/a><\/strong>, donde la calle se vuelve televisi\u00f3n con est\u00e9tica de documental: c\u00e1mara cerca, gente real, reacci\u00f3n real. [<em>fuente: <a href=\"https:\/\/www.imdb.com\/es\/title\/tt0299739\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">IMDb<\/a><\/em>]<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"David Blaine &#039;&#039;Street Magic&#039;&#039; (1997)\" width=\"1170\" height=\"878\" src=\"https:\/\/www.youtube.com\/embed\/6plY2E-sPEE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A\u00f1os despu\u00e9s, esa sensibilidad se renueva con figuras como <strong><a href=\"https:\/\/es.wikipedia.org\/wiki\/Dynamo_(ilusionista)\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dynamo<\/a><\/strong>, que vuelve a poner el foco en lo social: <em>\u201cI want to show people their magic\u201d<\/em> (quiero mostrarle su magia a la gente), dice en una nota, como si el objetivo fuera despertar algo en el otro m\u00e1s que <em>\u201cdemostrar habilidad\u201d<\/em>. [<em>fuente: <a href=\"https:\/\/www.theguardian.com\/music\/2025\/jun\/29\/magic-steven-frayne-dynamo-glastonbury-festival\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">The Guardian<\/a><\/em>]<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jetpack-video-wrapper\"><iframe loading=\"lazy\" title=\"Impresionando a estrella de f\u00fatbol  | Dynamo: Magia imposible | Discovery Channel Latinoamerica\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/lpQp0i2vyP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y hoy, la calle tambi\u00e9n es red: un truco puede nacer en una plaza, vivir en un reel, y volver a la plaza con otra m\u00fasica, otra energ\u00eda y otro p\u00fablico. La ronda de p\u00fablico se volvi\u00f3 h\u00edbrida, pero el n\u00facleo sigue siendo el mismo: si no te gan\u00e1s la atenci\u00f3n, no exist\u00eds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La calle, versi\u00f3n argentina: de la Rancher\u00eda a la gorra<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Si me pongo fino con la l\u00ednea de tiempo, la magia \u201cen la calle\u201d en Argentina no arranca con Instagram: <strong>arranca con la ciudad misma<\/strong>. Como ya comentamos, en el <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/09\/colonias-de-america.html\" target=\"_blank\" rel=\"noreferrer noopener\">Buenos Aires colonial (<em>cap. 15<\/em>)<\/a><\/strong> ya aparecen registros de espect\u00e1culos que compet\u00edan por el p\u00fablico fuera de los teatros. Se menciona, por ejemplo, a <strong>Duarte y Olaes<\/strong>, asociados que armaron un circo precario de \u201cmaderos, lonas, pajas y enramadas\u201d en los alrededores de <strong>La Rancher\u00eda<\/strong>, al punto de generar quejas por competencia ante el Cabildo. [<em>fuente: <a href=\"https:\/\/buenosaireshistoria.org\/juntas\/los-espectaculos-de-ilusionismo-en-el-buenos-aires-colonial\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buenos Aires Historia<\/a><\/em>] Y en esa misma l\u00f3gica, cuando el espect\u00e1culo no era \u201cde sala\u201d, el lugar natural eran <strong>plazas, calles y espacios exteriores<\/strong>: la ronda, literalmente, ya estaba ah\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s adelante, el oficio se profesionaliza y se diversifica \u2014teatros, circos, variet\u00e9\u2014 pero la calle nunca desaparece: <strong>queda como escuela y como lenguaje<\/strong>. Incluso en la escena porte\u00f1a de mediados del siglo XX, nombres como <strong>Claudinet<\/strong> (activo en el per\u00edodo 1968\u20131979 seg\u00fan el <strong>C\u00edrculo M\u00e1gico Argentino<\/strong>) muestran c\u00f3mo el circuito local se nutr\u00eda de artistas que circulaban por distintos formatos populares, de cercan\u00eda, donde el p\u00fablico no siempre estaba <em>\u201csentado y en silencio\u201d<\/em>. [<em>fuente: <\/em><a href=\"https:\/\/www.centrocultural.coop\/revista\/21\/historia-de-la-magia-en-los-periodos-colonial-y-post-colonial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><\/a><em><a href=\"https:\/\/www.centrocultural.coop\/revista\/21\/historia-de-la-magia-en-los-periodos-colonial-y-post-colonial\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Historia de la magia en los per\u00edodos colonial y post-colonial<\/a><\/em>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si salto a lo contempor\u00e1neo, me encanta que el esp\u00edritu siga vivo en un formato bien nuestro: <strong>la magia a la gorra<\/strong>. Un ejemplo clar\u00edsimo es <strong><a href=\"https:\/\/www.marianoelmago.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Mariano el Mago<\/a><\/strong> en el <strong><a href=\"https:\/\/www.mardelaspampas.com.ar\/viajeros\/fotos\/espectaculos-en-el-anfiteatro-16\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anfiteatro de Mar de las Pampas<\/a><\/strong>, con temporadas de verano donde la gente se acerca, se arma la ronda y el show funciona con esa l\u00f3gica directa de calle (y de costa): estar ah\u00ed, mirar, re\u00edrse y colaborar.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-tiled-gallery aligncenter is-style-rectangular\"><div class=\"\"><div class=\"tiled-gallery__gallery\"><div class=\"tiled-gallery__row\"><div class=\"tiled-gallery__col\" style=\"flex-basis:54.93701%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"17675\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/_dsc2936\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?fit=680%2C452&amp;ssl=1\" data-orig-size=\"680,452\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"_DSC2936\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Mariano el Mago a la gorra&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?fit=680%2C452&amp;ssl=1\" data-attachment-id=\"17675\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/_dsc2936\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?fit=680%2C452&amp;ssl=1\" data-orig-size=\"680,452\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"_DSC2936\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Mariano el Mago a la gorra&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?fit=680%2C452&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"Abrir la imagen 1 de 2 en pantalla completa\"srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?strip=info&#038;w=680&#038;ssl=1 680w\" alt=\"\" data-height=\"452\" data-id=\"17675\" data-link=\"https:\/\/www.elvinodelmes.com.ar\/blog\/?attachment_id=17675\" data-url=\"https:\/\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp\" data-width=\"680\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/DSC2936.webp?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><div class=\"tiled-gallery__col\" style=\"flex-basis:45.06299%\"><figure class=\"tiled-gallery__item\"><img decoding=\"async\" data-attachment-id=\"17676\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/337-mar-de-las-pampas-2016-2\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?fit=661%2C536&amp;ssl=1\" data-orig-size=\"661,536\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1455316486&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"337 &amp;#8212; Mar de las Pampas 2016 (2)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Con mi familia en el show de Mariano&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?fit=661%2C536&amp;ssl=1\" data-attachment-id=\"17676\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/337-mar-de-las-pampas-2016-2\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?fit=661%2C536&amp;ssl=1\" data-orig-size=\"661,536\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1455316486&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"337 &amp;#8212; Mar de las Pampas 2016 (2)\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Con mi familia en el show de Mariano&lt;\/p&gt;\n\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?fit=661%2C536&amp;ssl=1\" role=\"button\" tabindex=\"0\" aria-label=\"Abrir la imagen 2 de 2 en pantalla completa\"srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?strip=info&#038;w=600&#038;ssl=1 600w,https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?strip=info&#038;w=661&#038;ssl=1 661w\" alt=\"\" data-height=\"536\" data-id=\"17676\" data-link=\"https:\/\/www.elvinodelmes.com.ar\/blog\/?attachment_id=17676\" data-url=\"https:\/\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg\" data-width=\"661\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/337-Mar-de-las-Pampas-2016-2.jpg?ssl=1\" data-amp-layout=\"responsive\"\/><\/figure><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ese puente, de plaza colonial a anfiteatro a la gorra, vuelve a la idea central: <strong>cuando el encuentro es circular, el asombro y la copa se entienden sin pedir permiso<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Una l\u00ednea de tiempo del vino contado sin solemnidad<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Con la sommellerie me pasa algo parecido: tambi\u00e9n hay una historia larga, pero lo <em>\u201cemergente\u201d<\/em> es la manera de contarla y de ponerla en escena.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nivel global, hay hitos institucionales que ordenan el oficio moderno:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>1969: nace la <strong>Association de la Sommellerie Internationale<\/strong> (ASI) y el concurso <em>\u201c<a href=\"https:\/\/www.asi.info\/contests\/best-sommelier-of-the-world-2023\/contest\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Best Sommelier of the World<\/a>\u201d<\/em>, y se vuelve faro aspiracional para generaciones. [<em>fuente: <a href=\"https:\/\/www.asi.info\/es\/sobre-nosotros\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ASI<\/a><\/em>]<\/li>\n\n\n\n<li>1969: se funda <strong>WSET<\/strong> como entidad educativa (otro acelerador enorme para profesionalizar el lenguaje del vino). [<em>fuente: <a href=\"https:\/\/www.wsetglobal.com\/about-us\/our-story\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WSET<\/a><\/em>]<\/li>\n\n\n\n<li>1977: se establece el <strong>Court of Master Sommeliers<\/strong> (CMS) en Londres, para estandarizar formaci\u00f3n y certificaciones de servicio. [<em>fuente: <a href=\"https:\/\/courtofmastersommeliers.org\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Court of Master Sommeliers<\/a><\/em>]<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"207\" height=\"202\" data-attachment-id=\"17654\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/image-298\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-3.png?fit=207%2C202&amp;ssl=1\" data-orig-size=\"207,202\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ASI Logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-3.png?fit=207%2C202&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-3.png?resize=207%2C202&#038;ssl=1\" alt=\"ASI Logo\" class=\"wp-image-17654\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"181\" height=\"198\" data-attachment-id=\"17655\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/image-299\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-4.png?fit=181%2C198&amp;ssl=1\" data-orig-size=\"181,198\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"WSET logo\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-4.png?fit=181%2C198&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-4.png?resize=181%2C198&#038;ssl=1\" alt=\"WSET logo\" class=\"wp-image-17655\" style=\"aspect-ratio:0.9141675284384695;width:207px;height:auto\"\/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"300\" data-attachment-id=\"17656\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/image-300\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-5.png?fit=248%2C300&amp;ssl=1\" data-orig-size=\"248,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-5.png?fit=248%2C300&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-5.png?resize=248%2C300&#038;ssl=1\" alt=\"\" class=\"wp-image-17656\" style=\"width:151px;height:auto\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"alignright size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"553\" data-attachment-id=\"17657\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/con-marina-beltrame\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Con-Marina-Beltrame.jpg?fit=418%2C553&amp;ssl=1\" data-orig-size=\"418,553\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1726775255&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Con Marina Beltrame\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Con-Marina-Beltrame.jpg?fit=418%2C553&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Con-Marina-Beltrame.jpg?resize=418%2C553&#038;ssl=1\" alt=\"\" class=\"wp-image-17657\" style=\"width:240px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Con-Marina-Beltrame.jpg?w=418&amp;ssl=1 418w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/Con-Marina-Beltrame.jpg?resize=227%2C300&amp;ssl=1 227w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><figcaption class=\"wp-element-caption\">Con Marina Beltrame en el festejo por los 25 a\u00f1os de la EAS &#8211; Septiembre 2024<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En Argentina, la cronolog\u00eda es m\u00e1s reciente y tiene un punto de arranque claro: <strong>en 1999, <a href=\"https:\/\/marianobraga.com\/blog\/entrevista-con-marina-beltrame\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marina Beltrame<\/a> impulsa la sommellerie desde la formaci\u00f3n<\/strong>. Desde ah\u00ed, a\u00f1o tras a\u00f1o fueron apareciendo camadas nuevas de profesionales que hoy sostienen \u2014y tambi\u00e9n exportan\u2014 el oficio con nivel y personalidad propia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1999:<\/strong> se crea la <strong><strong><a href=\"https:\/\/sommeliers.com.ar\/quienes-somos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Escuela Argentina de Sommeliers<\/a><\/strong> (EAS)<\/strong>, que marca el inicio formal de la formaci\u00f3n local. Ac\u00e1 s\u00ed: si hablamos de origen, hay que nombrar a <strong>Marina Beltrame<\/strong>, fundadora de la EAS y figura pionera de la sommellerie argentina. [<em>fuente: <a href=\"https:\/\/www.lanacion.com.ar\/lifestyle\/hace-25-anos-irrumpio-en-el-palo-del-vino-y-hoy-es-una-de-las-sommeliers-mas-conocidas-yo-no-sabia-nid15012025\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">LA NACION<\/a><\/em>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2001:<\/strong> se funda la <strong><strong><a href=\"https:\/\/aasommeliers.com.ar\/nosotros\/sobre-la-aas\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Asociaci\u00f3n Argentina de Sommeliers<\/a><\/strong> (AAS)<\/strong>, y en <strong>2002<\/strong> se integra a <strong>ASI<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con los a\u00f1os se suman otras instituciones formativas que ampliaron el mapa, como el <strong>Instituto Gato Dumas<\/strong> (fundado en 1998, con formaci\u00f3n gastron\u00f3mica y luego oferta vinculada a sommellerie), <strong>CAVE<\/strong> (Centro Argentino de Vinos y Espirituosas) y la <strong>EAV<\/strong> (Escuela Argentina de Vinos), todas parte del ecosistema que profesionaliz\u00f3 el servicio y la comunicaci\u00f3n del vino en el pa\u00eds.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despu\u00e9s vienen los nombres propios, que son los que <em>transforman \u201cinstituciones\u201d en \u201cescena\u201d<\/em>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.infobae.com\/america\/tendencias-america\/2022\/07\/02\/paz-levinson-la-mejor-sommelier-de-america-argentina-tiene-una-gran-diversidad-y-calidad-de-vinos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Paz Levinson<\/a><\/strong>, una de las mejores embajadoras del vino argentino en el mundo, a quien tuve la suerte de tenerla de profesora en CAVE, con carrera internacional y una idea de vino como lenguaje: <em>\u201cWine isn\u2019t just a beverage, it\u2019s a language. And it\u2019s also an emotion.\u201d<\/em> (El vino no es solo una bebida, es un lenguaje. Y tambi\u00e9n una emoci\u00f3n.) [<em>fuente: <a href=\"https:\/\/buenosairesherald.com\/what-to-do-in-argentina\/what-to-do-in-buenos-aires\/food-drinks\/argentinas-leading-wine-ambassador-is-giving-back\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Buenos Aires Herald<\/a><\/em>]<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/enolife.com.ar\/es\/la-portena-andrea-donadio-es-la-mejor-sommelier-de-argentina-y-va-por-el-titulo-mundial-a-francia\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Andrea Donadio<\/a><\/strong> (Mejor Sommelier de Argentina 2022) como cara visible de una camada que combina servicio, comunicaci\u00f3n y proyectos. [<em>fuente: <a href=\"https:\/\/blog.winesofargentina.com\/es\/destacadas\/andrea-donadio\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wines of Argentina<\/a><\/em>]<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2022\/02\/valeria-gamper-mejor-sommelier-de-las-americas-2022.html\">Valeria Gamper<\/a><\/strong>: reconocida a nivel continental como Mejor Sommelier de las Am\u00e9ricas 2022 y con performance fuerte en el Mundial (6\u00b0 puesto en 2023)<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/11\/una-final-con-alma-argentina-ya-tiene-a-su-nueva-mejor-sommelier.html\" target=\"_blank\" rel=\"noreferrer noopener\">Alma Cabral Arrieta<\/a><\/strong> (Mejor Sommelier de Argentina 2025), que confirma que ya no hablamos de \u201ccasos aislados\u201d, sino de <strong>un semillero<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" data-attachment-id=\"17683\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/paz-andy-vale-alma\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?fit=1200%2C630&amp;ssl=1\" data-orig-size=\"1200,630\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"paz-andy-vale-alma\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?fit=1024%2C538&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?resize=1024%2C538&#038;ssl=1\" alt=\"\" class=\"wp-image-17683\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?resize=768%2C403&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/paz-andy-vale-alma.webp?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Esto lo confirma <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/tag\/fabricio-portelli\" target=\"_blank\" rel=\"noreferrer noopener\">Fabricio Portelli<\/a><\/strong> en su <a href=\"https:\/\/www.instagram.com\/reel\/DTOH9HYFGkO\/?igsh=YTU1Zzh0OWpzMDAw\">columna en <\/a><em><a href=\"https:\/\/www.instagram.com\/reel\/DTOH9HYFGkO\/?igsh=YTU1Zzh0OWpzMDAw\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Radio Mitre<\/a><\/em> afirmando que ya hay mas de mil sommeliers profesionales en el pa\u00eds. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y si quiero un ejemplo perfecto del <em>\u201csommelier emergente\u201d<\/em>, puedo nombrar a <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/06\/tim-atkin-presento-argentina-special-report-2025.html\">Delvis Huck<\/a><\/strong>, Head Sommelier de <strong>Casa Cavia<\/strong>, <a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/06\/tim-atkin-presento-argentina-special-report-2025.html\" target=\"_blank\" rel=\"noreferrer noopener\">destacada por <strong>Tim Atkin<\/strong> como <em>\u201cSommelier del A\u00f1o\u201d<\/em><\/a> en su reporte 2025.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En resumen: la nueva sommellerie no se trata de hablar dif\u00edcil; se trata de leer a la persona. Igual que en la magia callejera. Pero esa es la base \u201cpro\u201d. Ahora, lo emergente son los formatos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cuando la cata se vuelve ronda<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">La generaci\u00f3n nueva del vino entiende algo que los magos callejeros saben desde siempre: la experiencia se arma en ronda. Y la ronda no necesita mantel; necesita conducci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En distintas partes del mundo, la industria viene organizando eventos de uno o varios d\u00edas para hacer <strong>recorridas por negocios<\/strong> y, con un <strong>pase<\/strong> (ticket, pulsera, tasting pass), ir probando vinos siguiendo una tem\u00e1tica. Pasa con formatos tipo <strong><a href=\"https:\/\/www.designmynight.com\/london\/whats-on\/festival\/london-wine-week-festival-wristband\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">London Wine Week<\/a><\/strong> (pulsera para acceder a ofertas y degustaciones), <strong><a href=\"https:\/\/urbanwinewalk.com.au\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Urban Wine Walk<\/a><\/strong> (caminata autoguiada entre locales con degustaciones) o <strong><a href=\"https:\/\/www.bordeaux-fete-le-vin.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bordeaux F\u00eate le Vin<\/a> \/ <a href=\"https:\/\/www.bordeaux-wine-festival.com\/tasting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bordeaux Wine Festival<\/a><\/strong> (pase con copa y tickets para degustar en los pabellones). <\/p>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"560\" data-attachment-id=\"17668\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/image-301\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-6.png?fit=691%2C560&amp;ssl=1\" data-orig-size=\"691,560\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-6.png?fit=691%2C560&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-6.png?resize=691%2C560&#038;ssl=1\" alt=\"\" class=\"wp-image-17668\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-6.png?w=691&amp;ssl=1 691w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-6.png?resize=300%2C243&amp;ssl=1 300w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><figcaption class=\"wp-element-caption\">Sitio web del Urban Wine Walk de Australia<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">En Buenos Aires ya hubo un formato as\u00ed: <strong><a href=\"https:\/\/www.instagram.com\/elvinocelebra\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">El Vino Celebra<\/a><\/strong>, un recorrido por barrios (Recoleta, Palermo, Caballito, Retiro) donde te entregan copa y mapa y vos arm\u00e1s tu propio circuito de degustaci\u00f3n. Adem\u00e1s, hay hitos claros de esa cultura de <em>\u201csalir a probar\u201d<\/em>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/07\/vios-la-historia-de-dos-amigos-emprendedores-detras-de-la-feria-de-vinos-organicos-mas-importante-del-pais.html\" target=\"_blank\" rel=\"noreferrer noopener\">VIOS<\/a><\/strong> y la feria de vinos org\u00e1nicos\/sustentables (primera edici\u00f3n en 2014) no solo instal\u00f3 un tema, tambi\u00e9n instal\u00f3 un tono: charla relajada, productores cerca, m\u00fasica, gastronom\u00eda, consumo consciente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" data-attachment-id=\"16218\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/07\/vios-la-historia-de-dos-amigos-emprendedores-detras-de-la-feria-de-vinos-organicos-mas-importante-del-pais.html\/vios-2025-marriott\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?fit=1200%2C500&amp;ssl=1\" data-orig-size=\"1200,500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"VIOS 2025 Marriott\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?fit=1024%2C427&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?resize=1024%2C427&#038;ssl=1\" alt=\"\" class=\"wp-image-16218\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?resize=1024%2C427&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?resize=768%2C320&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2025\/07\/VIOS-2025-Marriott.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"alignleft size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"754\" height=\"770\" data-attachment-id=\"17669\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/img_9945\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/IMG_9945.jpg?fit=754%2C770&amp;ssl=1\" data-orig-size=\"754,770\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1763154125&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"IMG_9945\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/IMG_9945.jpg?fit=754%2C770&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/IMG_9945.jpg?resize=754%2C770&#038;ssl=1\" alt=\"\" class=\"wp-image-17669\" style=\"aspect-ratio:0.979230130157851;width:293px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/IMG_9945.jpg?w=754&amp;ssl=1 754w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/IMG_9945.jpg?resize=294%2C300&amp;ssl=1 294w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><figcaption class=\"wp-element-caption\">Con Daniel Rosa en BRINDA 2025<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/lanochedelasvinotecas.com.ar\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">La Noche de las Vinotecas<\/a><\/strong>, por su parte, muestra un fen\u00f3meno interesante: el nombre circula hace a\u00f1os en circuitos locales (por ejemplo, acciones vinculadas a semanas tem\u00e1ticas y recorridos en vinotecas), y en tiempos recientes se consolid\u00f3 como evento federal con una \u201cedici\u00f3n\u201d contada formalmente. Para m\u00ed, eso habla de algo: primero nace la pr\u00e1ctica social, despu\u00e9s se ordena el calendario.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y otra que viene creciendo temporada tras temporada es <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2025\/11\/brinda-bs-as-regresa-con-su-4a-temporada-una-noche-al-estilo-las-vegas-en-puerto-madero.html\">BRINDA<\/a><\/strong>, creada por <strong>Daniel Rosa<\/strong> junto a <strong>Mart\u00edn Deriu<\/strong>, con una idea muy alineada a este cap\u00edtulo: aprender y degustar, s\u00ed, pero con entretenimiento, puesta en escena y cultura pop alrededor del vino y la cocteler\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Y a eso sumale el universo de pop-ups: experiencias que aparecen, cambian de lugar, mutan con un chef, con una barra, con una idea curatorial. <strong>Paz Levinson<\/strong>, por ejemplo, empuj\u00f3 formatos itinerantes como <em><a href=\"https:\/\/argentinareloaded.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Argentina Reloaded<\/a><\/em>, que son literalmente <em>\u201cvino en movimiento\u201d<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conclusi\u00f3n, para m\u00ed, es sencilla: la sommellerie emergente no es \u201cmenos seria\u201d. Es igual de rigurosa, pero se presenta con otra actitud. M\u00e1s conversaci\u00f3n. Menos solemnidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Del sem\u00e1foro al sal\u00f3n: la magia que se mete en fiestas y restaurantes<\/h3>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"alignright size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"476\" data-attachment-id=\"17695\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/magia-callejera-y-sommeliers-emergentes.html\/image-309\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?fit=831%2C476&amp;ssl=1\" data-orig-size=\"831,476\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?fit=831%2C476&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?resize=831%2C476&#038;ssl=1\" alt=\"\" class=\"wp-image-17695\" style=\"aspect-ratio:1.7458600205754489;width:304px;height:auto\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?w=831&amp;ssl=1 831w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-13.png?resize=768%2C440&amp;ssl=1 768w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><figcaption class=\"wp-element-caption\">Haciendo magia en restaurante en <a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2018\/08\/la-previa-del-winemdq-tasting.html\" target=\"_blank\" rel=\"noreferrer noopener\">la previa a WineMDQ Tasting 2018<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Muchos magos callejeros (o magos con mentalidad de calle) terminan trabajando en recepciones, casamientos, eventos corporativos y, sobre todo, haciendo magia mesa por mesa en restaurantes. Eso tiene nombre en el oficio: <em><a href=\"https:\/\/www.alexkazam.com\/magic-blog\/what-is-strolling-magic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201cwalk-around\u201d<\/a><\/em> o <em>\u201ctable hopping\u201d<\/em>. Y no lo digo yo por decir: hay trabajos acad\u00e9micos sobre experiencias gastron\u00f3micas que lo describen como parte del <em>\u201cpan de cada d\u00eda\u201d<\/em> del mago profesional, justamente porque ocurre en contextos de bebida y comida, entre platos y copas. [<em>fuente: <a href=\"https:\/\/pmc.ncbi.nlm.nih.gov\/articles\/PMC7143165\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">National Library of Medicine &#8211; Magic on the Menu<\/a><\/em>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ahora, si lo miro con ojos de vino, me doy cuenta que ese mago y un sommelier comparten coreograf\u00eda:<\/p>\n\n\n\n<ul style=\"background-color:#f4e8b8\" class=\"wp-block-list has-background\">\n<li>Ambos tienen que <strong>\u201centrar\u201d sin invadir<\/strong>.<\/li>\n\n\n\n<li>Ambos <strong>leen microse\u00f1ales<\/strong>: qui\u00e9n est\u00e1 abierto, qui\u00e9n est\u00e1 en otra, qui\u00e9n quiere charla y qui\u00e9n quiere silencio.<\/li>\n\n\n\n<li>Ambos <strong>administran el ritmo<\/strong>: ni apurar, ni colgarse.<\/li>\n\n\n\n<li>Ambos <strong>cuidan el clima de la mesa<\/strong>: que la experiencia sume, no que interrumpa.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Y hay un punto fin\u00edsimo donde se cruzan de verdad: <strong>la atenci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El sommelier necesita que, por un segundo, el comensal deje el tel\u00e9fono y vuelva a la copa: <em>\u201cprobalo de nuevo\u201d<\/em>, <em>\u201cprestale atenci\u00f3n al final\u201d<\/em>, <em>\u201cmir\u00e1 c\u00f3mo cambia con aire\u201d<\/em>. El mago necesita lo mismo: un segundo de presencia total para que el asombro se arme solo.<\/strong><\/p>\n\n\n<div class=\"wp-block-image has-text-align-center has-small-font-size\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"877\" data-attachment-id=\"17684\" data-permalink=\"https:\/\/www.elvinodelmes.com.ar\/blog\/image-303\" data-orig-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?fit=1920%2C1439&amp;ssl=1\" data-orig-size=\"1920,1439\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"image\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?fit=1024%2C767&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?resize=1170%2C877&#038;ssl=1\" alt=\"\" class=\"wp-image-17684\" srcset=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?resize=1024%2C767&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2026\/01\/image-7-edited.png?resize=1536%2C1151&amp;ssl=1 1536w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><figcaption class=\"wp-element-caption\"><strong><a href=\"https:\/\/www.facebook.com\/tateyleo\/\">TATE &amp; L<\/a><a href=\"https:\/\/www.facebook.com\/tateyleo\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">E<\/a><a href=\"https:\/\/www.facebook.com\/tateyleo\/\">O<\/a><\/strong> presentando el show central en el restaurante Pit\u00e1goras &#8211; 1999<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Cuando eso pasa en un restaurante con magia, el servicio se vuelve un gui\u00f3n compartido. El sommelier marca el tono de la noche; el mago lo ilumina. Y en eventos grandes, la escena se ve clar\u00edsima: mientras uno sirve y cuenta, el otro \u201ccose\u201d grupos, arma peque\u00f1as rondas, transforma la espera en experiencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para m\u00ed, si hay una alianza natural entre magos y sommeliers, es esta: los dos trabajan con lo invisible. Uno con la atenci\u00f3n. El otro con el gusto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">El punto de contacto, en una frase: el <em>\u201cwow\u201d<\/em> es el objetivo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Me quedo con una regla simple que vi citada a <strong>Paz Levinson<\/strong> y que podr\u00eda aplicar un mago antes del cl\u00edmax: el maridaje tiene que ser <strong><em>\u201cWOW! Remarkable.\u201d<\/em><\/strong> [fuente: <a href=\"https:\/\/www.asi.info\/pairing-beyond-the-grape\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ASI \/ entrevista<\/a>]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ese \u201cwow\u201d es el aplauso interno. No es show vac\u00edo: es precisi\u00f3n emocional. La magia busca asombro. El vino, cuando est\u00e1 bien contado, tambi\u00e9n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Curiosidades<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>En el mundo de la magia de calle, hay libros\/fuentes muy citadas para \u201carte de armar rueda\u201d y sostener p\u00fablico; <em>Cellini: The Royal Touch<\/em> aparece rese\u00f1ado con fecha (1997) en listados especializados. [<em>fuente: <a href=\"https:\/\/www.vanishingincmagic.com\/magic-book-reviews\/cellini-the-royal-touch-a-guide-to-the-art-of-stree-magic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Vanishing Inc<\/a><\/em>]<\/li>\n\n\n\n<li>Tres ferias porte\u00f1as que ya no est\u00e1n (o que tuvieron su \u201c\u00e9poca fuerte\u201d) y marcaron ritmo de cata, cada una con su personalidad: <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2011\/11\/vinos-de-lujo-2011.html\" target=\"_blank\" rel=\"noreferrer noopener\">Vinos de Lujo<\/a><\/strong> (ediciones en hoteles ic\u00f3nicos como el Alvear, con foco en alta gama), <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2011\/06\/expo-2011-de-cuisine-vins.html\" target=\"_blank\" rel=\"noreferrer noopener\">Cuisine &amp; Vins<\/a><\/strong> (ediciones en sedes como Palacio Paz, formato \u201cfiesta de los sentidos\u201d), y <strong><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2011\/12\/sparkling-nights-2011.html\">Sparkling Nights<\/a><\/strong> de Revista JOY\/Planeta JOY (dedicada exclusivamente a espumantes, con varias ediciones en el Panamericano).<\/li>\n\n\n\n<li><strong>Gazzo y Cellini, dos \u201cprofes\u201d de la ronda moderna:<\/strong> <strong><a href=\"https:\/\/jimmytalksalot.blogspot.com\/2007\/09\/what-is-street-magician-cellini.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cellini<\/a> <\/strong>figura como <strong>street performer full-time desde los 70<\/strong> y autor de materiales que ense\u00f1an \u201cla ley de la calle\u201d (c\u00f3mo pararte, c\u00f3mo juntar gente, c\u00f3mo sostenerla). <strong><a href=\"https:\/\/www.fismitaly2025.com\/gazzo\/\">Gazzo<\/a><\/strong>, por su parte, es referencia mundial del <strong>cups &amp; balls<\/strong> en calle y est\u00e1 hiper documentado como uno de los que \u201cmarc\u00f3 est\u00e1ndar\u201d para artistas a la gorra. [<em>fuente: <a href=\"https:\/\/en.wikipedia.org\/wiki\/Street_magic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a><\/em>]<\/li>\n\n\n\n<li><strong>El verbo es \u201cveredear\u201d:<\/strong> Federica Gimeno, para Maleva Mag, lo define casi como si fuera un verbo del diccionario porte\u00f1o: compartir en la vereda <em>\u201ccopa en mano\u201d<\/em> (y a veces con platitos), y arma un recorrido de espacios donde la vereda es parte central de la experiencia \u2014desde wine bars a rincones con vinos naturales\u2014, con citas de due\u00f1os y equipos que explican por qu\u00e9 la vereda \u201catrae\u201d y c\u00f3mo se convierte en punto de encuentro. [<em>fuente: <a href=\"https:\/\/malevamag.com\/el-verbo-es-veredear-cinco-bares-y-rincones-de-buenos-aires-novedosos-con-estilo-y-optimos-para-disfrutar-de-la-vereda-copa-en-mano\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Maleva Mag<\/a><\/em>]<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Si reci\u00e9n lleg\u00e1s a la serie&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No te pierdas los cap\u00edtulos anteriores, donde venimos haciendo un recorrido de la historia del vino y de la magia. <em><a href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/magia-y-vino-html#indice\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ac\u00e1<\/strong><\/a><\/em> encontrar\u00e1s el \u00edndice completo.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Lo que viene&#8230;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La calle nos ense\u00f1\u00f3 a mirar sin solemnidad: a dejarnos sorprender y a dejarnos guiar. En el pr\u00f3ximo cap\u00edtulo quiero meterme en esa otra frontera donde el vino empieza a hablar de ritmos, ciclos y fuerzas invisibles: biodin\u00e1mica, terroir y esa \u201cmagia\u201d que no se ve, pero se siente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-vivid-red-background-color has-background wp-element-button\" href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2026\/01\/33-vinos-biodinamicos-y-la-magia-del-terroir.html\" style=\"border-radius:0px\">Ir al Cap\u00edtulo 33 &#8211; Biodinamia y terroir<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">&#x1fa84;&#x1f377;<br><strong>@<a href=\"https:\/\/www.instagram.com\/magiayvino\" target=\"_blank\" rel=\"noreferrer noopener\">magiayvino<\/a><\/strong> | El arte de brindar con ilusi\u00f3n<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rondas de magia y rondas de vino: de la calle al restaurante, sommeliers emergentes y catas urbanas que convierten el \u201cwow\u201d en experiencia.<\/p>\n","protected":false},"author":1,"featured_media":17671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La misma ronda que sostiene un truco sostiene una cata: atenci\u00f3n, charla y ese \u201cwow\u201d compartido. Me meto en la magia a la gorra (de la plaza al restaurante), y en el vino que se volvi\u00f3 recorrida: ferias, wine walks, veredear \u201ccopa en mano\u201d y una nueva generaci\u00f3n de sommeliers que traduce el vino sin solemnidad.\n\nLe\u00e9 el cap\u00edtulo completo ac\u00e1: https:\/\/bit.ly\/MagiayVino-32\n\n#MagiayVino #ElVinoDelMes #MagiaCallejera #Sommeliers #VinoArgentino #Catas #FeriasDeVino #WineWalk #WineCulture #BuenosAires #Veredear #Hospitalidad #Ilusionismo #CloseUpMagic #CopaEnMano","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1467,1469,1737],"tags":[736,1733,1154,1844,1618,1427],"class_list":["post-17644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-interes","category-magia-y-vino-tiempo","tag-magiayvino","tag-historia","tag-magia","tag-magia-callejera","tag-sommelier","tag-vino"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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