{"id":8966,"date":"2018-02-08T18:49:00","date_gmt":"2018-02-08T21:49:00","guid":{"rendered":"https:\/\/www.elvinodelmes.com.ar\/blog\/cerveza-vs-vino\/"},"modified":"2019-09-17T14:52:25","modified_gmt":"2019-09-17T17:52:25","slug":"cerveza-vs-vino","status":"publish","type":"post","link":"https:\/\/www.elvinodelmes.com.ar\/blog\/2018\/02\/cerveza-vs-vino.html","title":{"rendered":"Cerveza vs. Vino"},"content":{"rendered":"<div style=\"text-align: justify;\">\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2018\/02\/CervezvsVino.jpg?ssl=1\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"533\" data-original-width=\"949\" height=\"358\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2018\/02\/CervezvsVino.jpg?resize=640%2C358&#038;ssl=1\" width=\"640\" \/><\/a><\/div>\n<p>\nEst\u00e1 circulando en las redes y entre los portales y blogs de vinos <b>un audio<\/b> que de forma clara, simple y <i>\u00abdirecta al hueso\u00bb<\/i> explica por qu\u00e9 cay\u00f3 y sigue cayendo el consumo de vino. Un tema que viene dando vueltas desde hace un tiempo, sobre el que <a href=\"http:\/\/elvinodelmes.blogspot.com\/2018\/01\/impacto-economico-en-el-consumo.html\" target=\"_blank\" rel=\"noopener noreferrer\">ya escrib\u00ed<\/a>, y que tiene preocupada a toda la industria, pero nadie toma acciones correctivas.<\/p>\n<\/div>\n<div style=\"text-align: center;\">\n<iframe loading=\"lazy\" frameborder=\"0\" height=\"50\" marginheight=\"0\" marginwidth=\"0\" scrolling=\"none\" src=\"https:\/\/mdzradio.mdzol.com\/audios\/share\/5a79cfa24e461e0e343d942e\" width=\"100%\"><\/iframe>\n<\/div>\n<div style=\"text-align: justify;\">\n<a href=\"https:\/\/www.mdzol.com\/nota\/779585-el-audio-viral-que-revoluciona-al-mundo-del-vino\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"><span style=\"font-size: x-small;\">Audio propiedad de MDZ Radio \/ MDZ Online<\/span><\/a><\/p>\n<p>Los n\u00fameros son claros, contundentes y desalentadores. Todo apunta a que la industria cervecera viene ganando terreno desde hace un tiempo y explot\u00f3 el a\u00f1o pasado con la apertura de infinidad de bares y proyectos dedicados a la cerveza artesanal. Seg\u00fan una nota publicada en <a href=\"http:\/\/www.iprofesional.com\/notas\/263039-bodega-consumo-vinos-cerveza-Mas-del-95-de-la-caida-de-la-venta-de-vinos-se-explica-por-el-crecimiento-de-la-cerveza-?page_y=0\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">iProfesional<\/a>, <i><b>\u00ab<\/b>un dato que genera alerta en la industria vitivin\u00edcola es que, durante el 2017<b>, m\u00e1s del 95% del volumen que perdi\u00f3 la categor\u00eda de vinos, fue transferido al mercado de cervezas\u00bb<\/b><\/i>.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nEl problema, tal como lo plantea el audio (an\u00f3nimo al momento de escribir esta nota), es que se le di\u00f3 una vuelta de tuerca a la comunicaci\u00f3n del vino que lo ubic\u00f3 en un segmento demasiado elitista. Eso pretende justificar los aumentos de precio desmesurados. Pero hay m\u00e1s que eso. Durante el a\u00f1o, hay centenares de eventos relacionados a presentaciones, lanzamientos, ferias, concursos, etc. que hacen a las campa\u00f1as de marketing de las bodegas. Se destina una buena parte de la producci\u00f3n a <i>\u00abregalar\u00bb<\/i> y obviamente el costo se traslada al precio. Sumado a esto, hay grandes cadenas y restaurantes que <i>\u00abobligan\u00bb<\/i> a las bodegas a bajar cierta cantidad de cajas sin costo para figurar en sus cartas, por supuesto, siempre hay excepciones. Obviamente, esto tambi\u00e9n influye en los costos finales.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nPor otro lado est\u00e1 el esnobismo de pertenecer al <i>\u00abpalo del vino\u00bb<\/i> que genera rechazo y <i>\u00abmiedo al rid\u00edculo\u00bb<\/i> en el consumidor com\u00fan. Por ejemplo, me ha pasado de ir a comer a casas de familiares o amigos que toman vino habitualmente y su presupuesto es ajustado, y sabiendo que voy a ir compran una botella que cuesta tres veces mas que las que suelen consumir. \u00bfPor qu\u00e9 se lleg\u00f3 a esto? Coincido con el audio en que hay un error en el rumbo de la comunicaci\u00f3n y en alguna medida me siento parte ya que hace ocho a\u00f1os comenc\u00e9 a comunicar el vino en forma independiente y ca\u00ed alguna que otra vez en la tentaci\u00f3n del tecnicismo.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n\u00bfPor qu\u00e9 la cerveza gana terreno? Principalmente, un tema de costos, luego de concepto. Es f\u00e1cil, la cerveza se toma para calmar la sed sin tanto pre\u00e1mbulo ni ritual. De hecho, durante el verano vengo junt\u00e1ndome con amigos recorriendo cervecer\u00edas ya que es un punto de encuentro sin etiquetas y se disfruta mucho (dejo de ser el en\u00f3filo del grupo por un rato).<\/p>\n<p>Empecemos de una buena vez a desmitificar el vino. Seamos m\u00e1s simples, acerquemos a la gente al vino y sobre todo a los j\u00f3venes que ser\u00e1n los que marquen el rumbo de la industria en un futuro cercano.<\/p><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nEstar\u00eda bueno volver al vasito de vino (sin tanta cristaler\u00eda fina en el medio), al tinto de la casa, al ping\u00fcino, al chorro de soda, a la damajuana, al vino patero, y que nada de esto modifique la esencia del vino que es una bebida, un alimento, y acompa\u00f1a charlas, comidas y reuniones.<\/p>\n<p>#ElVinoUne<br \/>\n\u00a1Salud!<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 circulando en las redes y entre los portales y blogs de vinos un audio que de forma clara, simple y \u00abdirecta al hueso\u00bb explica por qu\u00e9 cay\u00f3 y sigue cayendo el consumo de vino. Un tema que viene dando vueltas desde hace un tiempo, sobre el que ya escrib\u00ed, y que tiene preocupada a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1462],"tags":[1224,1264],"class_list":["post-8966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-opinion","tag-precios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cerveza vs. Vino - El Vino del Mes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2018\/02\/cerveza-vs-vino.html\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cerveza vs. Vino - El Vino del Mes\" \/>\n<meta property=\"og:description\" content=\"Est\u00e1 circulando en las redes y entre los portales y blogs de vinos un audio que de forma clara, simple y \u00abdirecta al hueso\u00bb explica por qu\u00e9 cay\u00f3 y sigue cayendo el consumo de vino. 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