{"id":9027,"date":"2017-06-14T16:56:00","date_gmt":"2017-06-14T19:56:00","guid":{"rendered":"https:\/\/www.elvinodelmes.com.ar\/blog\/ajuste-y-sacrificio\/"},"modified":"2019-09-17T14:52:26","modified_gmt":"2019-09-17T17:52:26","slug":"ajuste-y-sacrificio","status":"publish","type":"post","link":"https:\/\/www.elvinodelmes.com.ar\/blog\/2017\/06\/ajuste-y-sacrificio.html","title":{"rendered":"Ajuste y sacrificio"},"content":{"rendered":"<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2017\/06\/Gastos.jpg?ssl=1\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" border=\"0\" data-original-height=\"222\" data-original-width=\"227\" height=\"391\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2017\/06\/Gastos.jpg?resize=400%2C391&#038;ssl=1\" width=\"400\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">\nHace algunos d\u00edas se me ocurri\u00f3 hacer un sondeo entre los seguidores de redes sociales para saber c\u00f3mo reaccionar\u00edan en sus h\u00e1bitos de consumo de vino frente a la necesidad de hacer un ajuste presupuestario.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nSi bien gran parte de los seguidores que tenemos en redes tienen que ver con actores fundamentales de la industria (bodegas, productores, distribuidores, en\u00f3logos, sommeliers, etc), lo que buscaba era conocer la reacci\u00f3n del consumidor com\u00fan.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nLa pregunta lanzada fue concreta y directa:<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<b><span style=\"font-size: large;\">Si ten\u00e9s que ajustar el presupuesto, \u00bfqu\u00e9 sacrific\u00e1s?<\/span><\/b><\/div>\n<ol type=\"a\">\n<li style=\"text-align: justify;\"><b>Calidad por cantidad<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Cantidad por calidad<\/b><\/li>\n<li style=\"text-align: justify;\"><b>Trato de balancear<\/b><\/li>\n<\/ol>\n<div style=\"text-align: justify;\">\nGran parte del universo se inclin\u00f3 por <b>balancear el consumo<\/b>. Pero, \u00bfqu\u00e9 quiere decir esto?<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div class=\"separator\" style=\"clear: both; text-align: center;\">\n<a href=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2017\/06\/Encuesta-QueSacrificas.jpg?ssl=1\" imageanchor=\"1\" style=\"margin-left: 1em; margin-right: 1em;\"><img data-recalc-dims=\"1\" decoding=\"async\" border=\"0\" data-original-height=\"275\" data-original-width=\"604\" src=\"https:\/\/i0.wp.com\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2017\/06\/Encuesta-QueSacrificas.jpg?w=1170&#038;ssl=1\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nPartiendo de que hay que reducir el presupuesto, hacer un balance en el consumo quiere decir que <b>achicamos la cantidad en pos de mantener la calidad y tambi\u00e9n bajamos la calidad para que no caiga tanto la cantidad<\/b>. Parece un trabalenguas pero con un ejemplo se entiende mejor:<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nSupongamos una pareja que consume 5 botellas de vino por semana y tiene un presupuesto de $200 en promedio a cada una. Es decir tienen $1000 semanales para comprar vino.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nPor equis motivo, la pareja tiene que ajustar el presupuesto a $600 semanales.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nSi hubiese optado por la opci\u00f3n A, la pareja seguir\u00eda comprando 5 botellas pero de $120 la botella con una notable ca\u00edda en la calidad pero manteniendo el volumen de consumo.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nSi hubiese optado por la opci\u00f3n B, la pareja ahora consumir\u00eda 3 botellas de $200 por semana, manteniendo as\u00ed la calidad a costa de una reducci\u00f3n del 40% del consumo.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nComo decidieron balancear el presupuesto, probablemente consuman 2 botellas de $200 y 2 botellas de $100. De esta forma, <b>el volumen reducido no es tanto y la baja de la calidad no es total<\/b>.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nObviamente este es simplemente un ejemplo a groso modo y con n\u00fameros redondos. No pretende ser un an\u00e1lisis econ\u00f3mico-financiero. No estamos contemplando inflaci\u00f3n, ni costo de vida, ni el nivel de ingresos, nada de eso. Nada m\u00e1s me interesaba saber c\u00f3mo reaccionar\u00eda nuestro grupo de seguidores si tuviesen que ajustar el gasto en vino.<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\nQueda abiertos los comentarios tanto por si no llegaste a responder la encuesta y quer\u00e9s dejarnos tu opini\u00f3n o por si consider\u00e1s que &nbsp;el an\u00e1lisis deber\u00eda hacerse diferente.&nbsp;<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n\u00a1Salud!<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n<div style=\"text-align: justify;\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hace algunos d\u00edas se me ocurri\u00f3 hacer un sondeo entre los seguidores de redes sociales para saber c\u00f3mo reaccionar\u00edan en sus h\u00e1bitos de consumo de vino frente a la necesidad de hacer un ajuste presupuestario. Si bien gran parte de los seguidores que tenemos en redes tienen que ver con actores fundamentales de la industria [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1462],"tags":[764,788,874,916,987,1224,1264],"class_list":["post-9027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","tag-ajuste","tag-analisis","tag-cantidad-vs-calidad","tag-consumo","tag-encuesta","tag-opinion","tag-precios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ajuste y sacrificio - El Vino del Mes<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2017\/06\/ajuste-y-sacrificio.html\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ajuste y sacrificio - El Vino del Mes\" \/>\n<meta property=\"og:description\" content=\"Hace algunos d\u00edas se me ocurri\u00f3 hacer un sondeo entre los seguidores de redes sociales para saber c\u00f3mo reaccionar\u00edan en sus h\u00e1bitos de consumo de vino frente a la necesidad de hacer un ajuste presupuestario. Si bien gran parte de los seguidores que tenemos en redes tienen que ver con actores fundamentales de la industria [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.elvinodelmes.com.ar\/blog\/2017\/06\/ajuste-y-sacrificio.html\" \/>\n<meta property=\"og:site_name\" content=\"El Vino del Mes\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/www.facebook.com\/elvinodelmes\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/elvinodelmes\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-14T19:56:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-17T17:52:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.elvinodelmes.com.ar\/blog\/wp-content\/uploads\/2017\/06\/Gastos.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"227\" \/>\n\t<meta property=\"og:image:height\" content=\"222\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Esteban Bruno\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elvinodelmes\" \/>\n<meta name=\"twitter:site\" content=\"@elvinodelmes\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Esteban Bruno\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html\"},\"author\":{\"name\":\"Esteban Bruno\",\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/a30bfb3bb8848a292be47ae2dbf560e6\"},\"headline\":\"Ajuste y sacrificio\",\"datePublished\":\"2017-06-14T19:56:00+00:00\",\"dateModified\":\"2019-09-17T17:52:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html\"},\"wordCount\":399,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.elvinodelmes.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Gastos.jpg?fit=227%2C222&ssl=1\",\"keywords\":[\"ajuste\",\"an\u00e1lisis\",\"cantidad vs calidad\",\"consumo\",\"encuesta\",\"Opini\u00f3n\",\"precios\"],\"articleSection\":[\"Opini\u00f3n\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html\",\"url\":\"https:\\\/\\\/www.elvinodelmes.com.ar\\\/blog\\\/2017\\\/06\\\/ajuste-y-sacrificio.html\",\"name\":\"Ajuste y sacrificio - 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